Customer Success Stories
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Peter Beckett & his band Player rock on with their Official website.
Patricia Marshall-Myers launched the Peter Beckett website on September 5, 2005. The website began as an homage to Peter Beckett and his career as a musician. It quickly developed into the Official Peter Beckett website and became a promotional tool for Peter Beckett and his band Player, who had the #1 hit, Baby Come Back in the late 1970's. Beckett and Player fans access the website to stay up to date on all things related to Peter, including upcoming tours. Fans can also buy Player and Beckett CDs and merchandise. Patricia, a self-described "Webmistress" says creating the Peter Beckett website was a "labor of love". After 3 years of running the Peter Beckett website, Patricia has created and nurtured Peter Beckett fans. Along the way, she has optimized the site to be at the top of Google for her core search keywords and has subsequently seen sales increase by 80%.
Before the PeterBeckett-Player Website:
Prior to Becketts web presence, Patricia, who is based in New Jersey, generated interest and buzz by printing fliers and business cards for music expos. Communication with fans and people in the music industry was accomplished using email. A website was quickly becoming a necessary part of the communication strategy, but Patricia needed something simple to use as she was not experienced at building websites. "I was driven by the fact that I have always been a fan of Peter's music since the 70's and when I saw he didn't have a website, I elected myself to give him one. I read an article in a magazine about WebsiteWorks written by a housewife on how easy it was". After Patricia launched the website, she was surprised to have Peter contact her, "He contacted me when he heard about [the site] and we have been business partners ever since".
After the launch:
Patricia takes a pro-active approach to generating interest in the Official Peter Beckett website. She exchanges links with other music websites and continues to email people in the music industry. She also advertises on MySpace, isounds and other sites related to the music industry. She has a focused approach when it comes to marketing the site: "I post on forums and blogs where I can inform people about it".
When PeterBeckett-Player.com first launched, it was very hard to find information about Peter Beckett on the web. Now fans have a dedicated site and Patricia receives emails from people all over the world who want to work with him, interview him, and hire him to perform. "I now receive sales [originating] from search engines, [from] people looking for rare out-of print CD's of Peter's and new and old merchandise. I believe that business has increased 80%. I attribute the increase to better advertising all over the internet and the fact that people recognize Peter's amazing talent". Great natural search ranking on search engines also helps to send traffic to the website. Patricia has achieved this by having a lot of fresh and original content on the website and making sure the website has a lot of links pointing to it.
One of the most important features of the website for both Patricia and Peter is the Contact page. "Anyone can get an email to us and every email is answered. When I don't know the answers, I forward them to Peter and he will answer". Patricia also enjoys the promotional tools that are included in the website. "I love the fact that I can run contests and gather a mailing list for future news and stay in contact with the customers".
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Excessories goes from brick and mortar to selling over 155 handmade items online!
Katherine Morris has been selling art items with her mother for over 3 years. They are both recent graduates of the Kansas City Art Institute and had a brick and mortar storefront for a length of time, but decided an online store would reach a larger area more efficiently. Katie launched her WebsiteWorks website 1 year ago from her home in Gladstone, Missouri and sells over 155 handmade items online today.
Before the Excessories Website:
Prior to her web presence, Katie advertised her business by distributing flyers and advertising in the local newspaper. When operating her storefront in Gladstone, most new customers were walk-ins and new customers heard about the business primarily through word of mouth. Katie's main driver for purchasing a website was to allow more people to view her and her mother's work.
After the launch:
Katie is very pleased with her website and finds "the site acts as a nice portfolio tool to show clients our line easily". Katie recently started marketing her website using Goolge Adwords and also created her own blog. Katie and her mum's client base expanded to include the Kentucky and greater Missouri area, which is a significant increase from the local Gladstone community. Client feedback on the website is encouraging: "I looked at all the crescents (I'd only seen a few until I got on the website) and they are all so meticulously created". "Impressive work". "Congratulations! Wonderful to see your work!"
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Hoskins Pugs Increases Sales by 80% with WebsiteWorks website.
Charie Hoskins is a pug breeder in Oly, Wa. She's maintained a successful dog breeding business for 5 years. She purchased her WebsiteWorks website 2 years ago with the intention to grow her business and display photos of her pups for sale on the web.
Before the Hoskins Pugs Website:
Prior to having a website, Charie advertised her business in a local newspaper and on www.PuppyFind.com. Most of her time was spent communicating with her clients by telephone. Her business was successful, but she wanted to communicate more efficiently with her clientele by having all the pertinent information about her pups on her website, including photos.
After the launch:
After launching the website, Charie was able to expand her clientele from the local community to reach potential pug-owners across Washington. One of the ways Charie was able to reach out to a larger audience was by creating an AdWords campaign on Google to drive visitors to her website. Charie has enjoyed much success marketing her website through Google AdWords. Website visitors are now arriving from all over the United States and Canada. Since the launch of her WebsiteWorks website, Charie's sales have increased by over 80%.
Charie says client feedback is all positive. "They love being able to see pic's and get information through my website". Furthermore, one of the main goals of the website was met: "The feature most enjoyed on the website is the Photo Albums displaying pictures of the pugs for sale".
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Fitness Centre "Keeps Up with Modern Times" & Grows by 50% in 2 years.
Laura Armada Buch was born in Barcelona, Spain and started dancing at the age of 3. By 16, Laura was competing professionally in aerobics. It was clear from an early age that dance and exercise was a natural way of life for Laura. 2 years ago (and now an adult), Laura opened a Fitness Centre in Drogheda, Ireland with the intention of teaching and promoting a healthy lifestyle in others. The idea of creating a website to help grow her business was the next step, and was a natural fit in her marketing strategy. Within 2 years, her business increased by 50%, with her website contributing to this outstanding growth.
Before the Labfitness Website:
Prior to her web presence, Laura's business was successful. To promote her new business, she advertised in the local newspaper and relied on word of mouth to drive new clients. But because she wanted to "keep up with modern times", Laura decided to purchase a WebsiteWorks website and bring her business online.
After the launch:
Laura noticed her website changed her business communication significantly, allowing her to take a more proactive approach to soliciting new clients and increasing the number of repeats per customer. With a strong online newsletter program (her clients can sign up on the site), Class Time Table, Class Outlines and Instructor Biographies, Laura feels her clients are kept informed seamlessly. Laura feels the News page and the Photo Albums are also great marketing tools since potential clients can see the great editorial coverage the fitness studio has received from the local press, and see pictures of members working out in a great environment.
Laura advertises her website by making sure it is listed in local directory websites. Since she has started doing this, she has expanded her customer demographic to include a younger clientele. Feedback on her new website from clients was nothing but positive. "Everybody loves the website", said Laura. She also mentioned that most people love how user friendly it is, and best of all, "there is no advertising from anyone else".
Laura recently activated the shopping cart on her website, and clients can now pay for their classes online and purchase gift certificates for friends and family. "Business has increased by 50% at least over our second year in business and the website was part of the reason for this increase" said a delighted Laura. She couldn't be more pumped about the success of her business.
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