What Are Meta Tags
A look at Meta Tags and the title TagMeta Tags are bits of code that are inserted at the top of an html document or web page that are not intended to be seen by human visitors but, rather, are intended to communicate with your browser (Internet Explorer, Mozilla, Safari, etc.) and with search engines (Google, Yahoo, AOL, etc.)
A simple example of meta tags.
Search Engines use meta tags to classify and to describe your website to its users. Having good meta tags and a good title tag do not guarantee better placement in search engine results. The contents of these tags combined with the content of your page, combined with the "quality" of sites that link to you will decide your ranking by search engine. However, your meta tags and your title tag can hurt your ranking if you are dishonest. Search engines will actually "penalize" websites that try to portray themselves as something they are not. The "trick" of putting keywords about sex in the metatags of a website that sells rubber boots hasn't worked since 1995.
To see real live metatags in action, right-click on this webpage and choose "View Source" or "View Page Source". Look at the tags that come right after tag.
There are many kinds of meta tags, but the ones that concern search engines the most are "keywords", "description" and "title".
1. comes from the
DescriptionThe "description" tag should be 150 to 200 characters in length. It should be a human readable description of what your web page is about. Many search engines will use your "description" to summarize your site in its search results.
KeywordsYou can have as many "keywords" in your "keyword" tag as you like, but bear in mind most search engines probably don't read past the first 20 words.
Go To Top