Marketing > Google AdWords Tips

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Please read these tips to save you money and increase your return on investment when setting up a Google AdWords campaign:

Why Choose Google?

If you would like to advertise your website on the Internet, and drive clients to your site, Google is one of the best places to start. Reach your customers by advertising in the Google AdWords Sponsored Links section. They are the most visited search engine and their visitors are already in search mode. Quality ad text and relevant keyword buys will give you a competitive edge over your competitors. Google will display your ad(s) on their search result page for the search terms (keywords) you bid on. You pay only when someone clicks on your ad.

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Setting Your Budget

You can set your budget by day, by campaign and by month. You can follow your daily, weekly, monthly spend at all times. Google allows you to easily increase your budget so your advertising budget can grow with your business. You can also decrease your budget at any time to reduce your spend if you have a seasonal campaign. There is no minimum spending requirement.

Geographic & Demographic Campaign Settings

You can bid on as many terms as you like and select the geographic, demographic (for the Google Network only) and language markets for your target market. This means your ad will only be displayed to someone who falls into the categories you've pre-selected. If you have a regional business, you can set the geographic targeting to an area within 25 miles of your business.

target customer by language

Example: If your clients are female, and you only serve the Denver, Colorado area, then you can select these options when you set up your campaign, ensuring that your ad is only displayed to people who fit these two categories.

Use keywords in ad copy

Include your most important keywords in the ad headline and repeat them in the description. It is best to create separate campaigns around specific keywords that drive 80% of your traffic. The idea behind this is to target your ad specifically to the keyword. The more targeted the ad, the better your click-through rate will be.

How to set up a campaign:

1. Create a Google Account

how to advertise on google

2. Create your ads, including your headline, descriptions and URL destination.

create ad on google

3. Choose keywords related to your business. Make use of Google free keyword building tools to get ideas.

use keyword tools

4. Choose where you want your ads to appear in the Google network. You can select Google only, Google's search network and Google's Content Network. Caution: the more networks you choose, the more diluted your budget becomes.

choose ad network

5. Set your daily spend and your minimum bid amounts. You can change your bid amounts at any time, and as often as you like.

set ad budget