Marketing > How to Promote your site

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Read how the official Peter Beckett
website was successfully optimized for search engines.

Tools integrated into your website to help promote your site

Email Marketing

Your website includes tools to help you market to your client-base using email. Email marketing is a great way to stay top-of-mind with your clients and is a proven strategy to help turn a one-time customer into a repeat customer.
You can segment your client-base to better target your messaging by creating multiple mailing lists. You can send out:

  • Newsletters
  • Products updates
  • Purchase follow-ups
  • Specials
  • Announcements


Blogging is a terrific way for you to post a lot of timely and interesting content to your website. Visitors can comment on your posts which are also displayed on your website (after being approved by you). Creating a blog that resonates with your audience can help you accumulate a high volume of traffic that returns to your site to read and comment on your blog.


Promote and share ideas/products/services on your website by connecting your Twitter account to your website. You can Tweet (send text-based messages) right from your website and your message will automatically be posted to the Twitter community.


Your website comes with a sitemap. You can submit this sitemap to Google Webmaster Central. Google uses your sitemap to learn about the structure of your site and to increase the coverage of your webpages.

RSS Feeds

Display RSS Feeds from websites that have related content to your business or industry. In combination with Blogs and Message Boards, RSS feeds help to make your site a go-to website for all the latest news and ideas in your industry. You can build your website into a hub of information for your clients. This will benefit your site by increasing the amount of users to your site and also increasing the amount of time clients spend on your site.

>> View all the features and tools included in your website

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How to proactively promote your site online

Pay Per Click Traffic

You can buy targeted search engine traffic by signing up to Google AdWords, Yahoo Search Marketing and Microsoft Ad Center. You can create targeted or seasonal messaging that connects with your users. You begin by selecting keywords to bid on and you can set you daily or monthly budget. You can target your ads by geographic region, by demographic or by time of day; the more precise your ad targeting, the better your return on investment (ROI). Your ad will appear on the right side of the (SERP) search engine result page. >> Read more

Pay Per Click Traffic

Use Viral Marketing Tools to increase traffic to your site

Tell A Friend
Your website includes a link on your homepage that makes it easy for your visitors to recommend your website to a friend. Like other social media tools, this link will help increase the exposure of your website and bring more visits to your website. is a social bookmarking site. It is another means for people to find your website. Store your bookmarks online (be sure to include your website), tag them, and share them. Each time your site is bookmarked, people will tag it with words that describe your site. When someone searches on for one of these tags, your site will come up. ranks a result based on how many people have bookmarked it. Many people use as a means to retrieve information, much like a search engine. You can link directly to from your website to encourage your visitors to bookmark, tag, and share your website. The more information you add to your website (i.e. in a Blog) the more people will bookmark and tag your site.

Viral Marketing

Create a Facebook group for your business and invite all your friends on Facebook® to join your group. The more friends join your group, the more your group will get exposed to their friend list and the entire Facebook community. Update your Facebook® group with information relevant to your community (announcements, launches, staff updates, news). Link to your Facebook® group off of your website.

Stumbleupon is a community that allows its users to discover and rate Web pages, photos, and videos. It is a personalized recommendation system which uses peer and social-networking principles.
>> Read more

Include this StumbleUpon code on any website or blog. Make sure to include your website URL in the placeholder "" and to also fill in the alt text.

Resource Centre

Google Ad Words Login
Learn how to create a Google AdWords account
Yahoo Search Marketing Login

Online Marketing Tools for Beginners:

Search Engine Watch
Information about the major search engine online. Owned by ClickZ.
Search Engine Guide
Articles on search engine optimization and search engine marketing.
General online marketing information.
Google Webmaster Central
Google's blog for webmasters. Extensive help and guidelines for webmasters.
Yahoo Site Explorer
Technocrati Blog Search Engine: Tehnorati
SEO Chat

Online Marketing Tools for Advanced Marketers:

Search Engine Land
Information on optimization and online marketing by Danny Sullivan.
Weblog profiling and reviewing new Internet products and companies
as well as existing companies that are making an impact.
Information on search engine marketing and optimization by Andy Beal.
Webmaster Radio
Podcasts on search engine optimization and marketing.
Internet news and discussion forums.