A few settings help search engines like Google understand and show your website.

Step 1: Connect Google tools

Go to Settings → General. Paste your Google measurement ID to use Google Analytics, and your Google verification tag to verify your website in Google Search Console.

Google measurement ID and verification tag
Connect Google.

Step 2: Describe your website

Fill in the Meta description (one or two sentences about your business) and Meta keywords. Click Save.

Meta description and keywords
Describe your website, then Save.

Step 3: Describe each page

In Pages, open a page's settings and fill in its own Meta description.

Page Meta description
Describe each page.

Step 4: Use clear page addresses

In the same window, give the page a clear Title and short URI, such as services. Click Confirm.

Title and URI fields
Use a clear title and address.