Marketing > Market Your Website Online
Be pro-active and drive users to your website. You can increase the effectiveness of your website by making sure
it connects with your online target market. |
1. Create unique meta tags (title tag and descriptions) for each of your pages |
Unique meta tags help search engines categorize your website and also help to increase your click-through rate from the search engine result page by having a tailored message that speaks to your client-base. |
Once you create your free trial website, simply go to the Help Center to find out how to update your title tag and meta description tag. |
2. Increase the keyword density on each of your pages |
By increasing the number of instances of your main keywords (ex. Handmade wool sweaters) on your pages, you're effectively telling the search engines
that your website is focused in a particular niche. If you have multiple products (like handmade wool scarves and handmade wool hats),
create unique pages for each of your products so that you have unique keywords for each of these pages. A good balance of keywords is required,
if you have too many of the same keywords, your pages will look spammy to the search engines.
A good rule of thumb is, if it makes sense and reads well for your visitors, it will also be valued by the search engines.
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3. Build linking relationships with other websites |
High quality and content-related websites that link to your website act like endorsements to both search engine crawlers and visitors.
The more sites that link to your website, the higher you will rank in the search engines and the more likely people will find your site
when browsing the web. |
4. Submit your website directly to the search engines |
Once your website is live and you have created content, it is helpful to submit your URL to the major search engines
and directories: |
5. Submit your site to Google's Webmaster Tools and Yahoo's Site Explorer |
Benefit by seeing exactly how search engines crawl your site and communicate directly with the engines. |